"We're working on trying to sell this stadium out every single game."įlorida State fans have already begun taking jabs at the rival Hurricanes playing at home in a stadium with naming rights held by the Seminole Tribe of Florida. To call it our home is something that is special. "When you look at this stadium it's unbelievable, I'll say the best in the world. "It's a huge win for the University of Miami," UM athletic director Blake James said. The Dolphins' first regular-season home game is Sept. The Hurricanes will open their football season there Sept. In addition to the canopy that will shield about 90 percent of the seats from the elements, there are now four giant high-definition video boards in the corners of the upper deck to enhance the fan experience.įans will get their first experience at "The Rock" when the Dolphins host the Tennessee Titans in their preseason finale Sept. The dramatic makeover of the stadium is as stunning as advertised.Įven those who attended games last football season in the middle of the two-year renovation will be struck by the transformation of the House That Joe Robbie Built to Hard Rock Stadium. The renaming is among the finishing touches of the $500 million renovation undertaken by Dolphins owner Steve Ross, which has given the stadium a distinctive look unlike any in this country, with spires rising from the four corners in support of the shade canopy over the stands. "Certainly the Dolphins and Hurricanes align with us in a very significant way." Including the new Hard Rock Stadium is all about entertainment," said Jim Allen, chairman of Hard Rock International. "We're an iconic brand in 70 countries around the world about entertainment. Wednesday's unveiling featured a DJ and artifacts from famous musicians flanking the stage, including the 12-string guitar Bob Marley used to record "This Love" and costumes worn by Taylor Swift, Shakira, Rihanna and Flo Rida. In addition, the first game of the International Champions Cup in 2017 will be played there, with Spanish club Real Madrid facing another international team to be determined. He announced a partnership with the Brazilian national soccer team to play six or seven times over the next several years at the stadium. In addition to football, Garfinkel said soccer and concerts will figure prominently in plans for the stadium. Instead of selling for fans for $100,000 a seat or something, this money will help us partly pay for that $500 million renovation." But this money definitely helps create better experiences for fans. Very difficult to listen as you watch, since you know what will happen prior to the announcer saying it.Ī typical National League game, well played and fast paced.Regarding whether money from the deal will be funneled into the on-field product, Garfinkel said, "You don't buy championships, you win them with the right people and the right process.
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